3 Steps for Crafting a Crowdfunding Pitch (and Improve Your Marketing)
Crowdfunding is an excellent way for startups to raise funds beyond the usual friends and family, angel investor and venture capital route. Learn how startups market themselves through crowdfunding,...
View ArticleHow to Market Your Nonprofit like a Space Program
Because space programs, like nonprofits, lack profitability indicators yet at the same time have long term goals, they need to plan their marketing strategy in a detailed schedule, making use of all...
View ArticleHow to Harness the Power of New Technology to Personalize to Your Audience
As communication technology rapidly changes the way we communicate, instant messaging has recently emerged as the preeminent method of communication in in the 21st century. But email isn’t dead yet....
View ArticleDigital Marketing: What is a 21st century brand?
What makes a brand in the 21st century? In this post based on research and personal beliefs that can change the way you think about branding in the digital communication age, we attempt to answer that...
View ArticleHow to Increase Customer Interaction Using 6 Factors in Your Social Media
Millennials are often a difficult group to market to – difficult, but not impossible. Read on for tips on how to appeal to this change-obsessed demographic.
View ArticleHarley-Davidson Overcomes the Baby Boomer Cliff by Creating a New Customer Base
There is a major generational shift coming. Learn how Harley-Davidson, an established American icon, overcame perceptions to create a new customer base that will ensure its market share in the future.
View ArticleWhy Implementing Relevancy into Email Programs Can’t Wait
According to Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, "It is never too soon to start being relevant to your customer." Data and testing are important tactics for marketers to use...
View ArticleCreating a Viral Environment to Serve Your Customers
The impulse to share something new with someone else is a natural and universal trait of humanity. But in the age of the Internet, why are some things shared while others are not? What causes a piece...
View ArticleEmail Marketing: How the Kentucky Derby engages customers with relevant email
The Kentucky Derby is only a once a year event. But they stay engaged with their customers by communicating with them relevant content they have developed with the customers input.
View ArticleEmail Marketing: Cleansing your list of inactive users
Email list cleansing can be imperative to staying relevant in today's ecommerce marketplace. Learn from Jeffrey Anderson, Digital Marketing Manager, A Place For Mom, how to know when it is time for a...
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